Digital technologies including InTouch Smart Cities help generate huge amounts of data that can be used intelligently by City officials & maintained and managed by us.

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For example, understanding traffic data to help improve services such as bus routes, street lighting or traffic flow, which can only be a good thing. It could help the city to move more easily, to adapt to change more quickly and become more ‘smart’ to the needs of the population. It will also help to reduce our impact on the environment.

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Take this a step further, InTouch Smart Cities is already helping cities to talk directly to shoppers and tourists, offering promotions directly and in combination with centre retailers.

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Retailers also collect this data to target these consumers directly & also through the managed service from InTouch, with more relevant offers delivered straight to their mobile device. By encouraging customer loyalty and customer engagement, the High Street may be revived. With online shopping booming and the High Street struggling to keep up, InTouch Smart Cities solutions could give the consumer a reason to return to bricks and mortar shopping.

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Digital signage, played live advertising videos and wayfinding kiosks are also helping tourists. As a result, consumers stay longer, spend more money and keep coming back with no longer the need for bulky expensive equipment this is all available at the fingertips of everyone who walks through the Smart Cities
people that embrace the change will also reap the rewards financially.

The possibilities are endless and operational costs of delivering services will reduce.

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Lets Highlight Some of The Benefits For Smart Cities

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• Improved efficiency in transport, buildings and other public services

• Everything connected from street furniture to parking variable message signs

• Growth of open, accessible data that will be used to develop apps delivering information to people’s fingertips, via mobile devices

• Up to $40 billion will be spent on smart city technologies by 2016, making it an incredibly exciting market for businesses to be involved with. Cities that don’t embrace the digital evolution will fall behind and lose consumer dollar.

• We welcome taxis to carry technology to identify potholes as they pass over them

• Airports with smart toilets which send alerts to cleaners

• Smarter highways with technology to monitor traffic and ease congestion

• Railways are looking at RFID sensors and tiny cameras, to report via WiFi when lines are obstructed or damaged.

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