WiFi for Trains/ Metro

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Stations are places where passengers have time on their hands whilst waiting for their departure and now expect to be able to access guest WiFi quickly and easily. Offering InTouch Social will help to personalise the travel experience, increase engagement and enable monetization through an uplift in purchases throughout the station.

InTouch Social allows stations to connect with their passengers via e-shots and social media, encouraging rebooking with information, discounts and offers. Passengers will also be able to receive special offers for the station’s shops and cafes, boosting loyalty and spend.

 

Keep people informed

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Passengers want to be able to check travel updates in real time.  They also need to be able to stay in communication with the outside world, particularly if they are facing delays or redirections, or poor coverage with 3/4G.

Using a wayfinding tool, station operators can point passengers to the correct platform. The wayfinding tool can even locate a passenger’s friends anywhere in the station. This means that passengers will be much more relaxed and the overall journey experience is improved.

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Enable increased spend

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InTouch Social can make waiting times much less stressful for the passenger but also creates an engagement tool for operators, concourse retailers and restaurants to promote discounts, exclusive offers and, most importantly, to direct them to relevant landing pages to book tickets or find coupons that they can redeem while they wait.

E-shots and direct engagement via social media encourages passengers to rebook directly with travel operators. The rich analytical data collected by the WiFi technology also means that stations can learn more about travel habits and adjust services accordingly.